Well, not really, but my Wife and I did spend last week recording our radio listening habits for the latest round of Toronto BBM (Bureau of Broadcast Measurement) ratings. You know, those things that the stations use to figure out who's listening, and advertisers use to figure what stations to buy to reach what audience. We hadn't done it before, and given I have an, um, more-than-passing interest in media and advertising, we figured what-the-heck.
While filling out a little booklet was fine and dandy, what was most interesting to me in the process was realizing how little radio I listen to anymore. It was really surprising. Not that I am not listening to anything, but that it's not radio. For instance, we went away as a family so the music was kid's tunes on the iPod. Then, it was me in the car, listening to CDs, music and podcasts. On the subway? All iPod, all-the-time. Home? Same. Kid's music and iPod tunes and podcasts.
I also found it interesting that the BBM people don't seem to be interested in knowing that I am listening to my iPod, or CDs for that matter - although, you'd think that they'd want to know what is happening around substitution. Oh, wait, right, they *don't* want to know.
