This is something I want to get into more deeply, but for now Steve Rubel has a great wrap-up on a session he attended this morning with a bunch of US broadcasting, advertising and marketing execs. The gist? In the US, some of the biggest TV execs still can't wrap their heads around the idea of micro-markets - not really, anyway - and some big marketers are getting ready to take a leap.
All by way of putting the challenge that all these media changes are creating for those who need to deliver a message and those who, historically, have been paid to do that in quantity into yet more perspective.
Hopefully this is something we will dive into more deeply when Steve joins me on-stage 1:1 at mesh on May 15th and 16th in Toronto.
