Stuart MacDonald :: "Kayak's ad agency dies of terminal cuteness..."

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"Kayak's ad agency dies of terminal cuteness..."

by Stuart MacDonald on Mon 10 Jul 2006 03:14 PM EDT | Permanent Link | Cosmos

kayak Those wacky kids at travel meta-search site Kayak.com look to be all set to burn through a pile of VC money trying to build awareness and reach with what I think will be their first TV creative. Apparently set to run on cable in the US, these spots feel more like an attempt at a viral web thing than a serious TV campaign, yet apparently they are really set to air them.

I could spend a whack of time outlining why they are far off the mark, or why they are clearly more about the agency O.D.-ing on their own self-declared brilliance, or how they seem to have zero relationship to anything close to a meaningful consumer insight, but you know what? I won't. Heck, given that these spots make the frickin' Travel'O'City gnome look like a stroke of brilliance I'm not going to waste the keystrokes.

Next.

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Re: "Kayak's ad agency dies of terminal cuteness..."

by James on Tue 11 Jul 2006 06:56 PM EDT | Permanent Link

I agree ++

I wrote: "I’d like to like the Kayak idea. I’d like to give kudos to Kayak for trying to get people involved. But hell, it’s nothing close to what needs to be done to get ads that mean something.

And the resulting ads? What’s a nice was to say zzzzzz? One of the 10 I watched wasn’t embarassing to see: Mile High."

http://adhack.com/comments/how-kayakcom-is-paddling-on-dry-land/

Re: Re: "Kayak's ad agency dies of terminal cuteness..."

by Stuart MacDonald on Tue 11 Jul 2006 11:15 PM EDT | Profile | Permanent Link

Thanks for stopping by, James. I agree fully, both with these comments and for the rest of the post on your blog. I guess you had more of an appetite to write about the topic than I did :-)

Re: "Kayak's ad agency dies of terminal cuteness..."

by Steve Hafner on Mon 17 Jul 2006 02:17 PM EDT | Permanent Link

Lighten up, Francis :)

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