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View Article  An e-Chicken in every Pot.com

One of the things we will be exploring at mesh is the impact that social media and the interaction that web 2.0 is enabling is having on politics and society.

In the US, for instance, political blogs have almost become mainstream, with some sporting weekly reach and unique visitors numbers which exceed all but a handful of major newspapers. The Huffington Post, Captain's Quarters...the list goes on and on, and the influence grows.

Not to mention the role that the web has played in political party politics Stateside. Dean for America, (now Democracy for America) Howard Dean's site during his last, ill-fated run for the Democratic nomination, has become viewed as the model for how to use the web efficiently for engagement and fund-raising. At it's peak, people were *paying*  to watch Dean eat a hotdog. Yup, really.

Canada is far away from that. In fact, you could say that there is huge evidence that Canadian political parties, steeped in senior back-room leadership who still might well have people print their emails for heaven's sake, are far out of that loop, despite superficial attempts to look like they aren't. Personally, I think unless that changes, they will have their communal butts handed to them online within two years.

In any event, politics and society is up for discussion at mesh. I have a post up on the mesh blog, and Rob Hyndman who is running that stream has some thoughts here. Mark and Mathew  also chime in. Mike just added a nice post about how his Dad is prime for taking his political thoughts online.

Hope to continue the conversation with you at mesh.

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View Article  Blogging for profit? You better believe it...

meshI just wrote the following over on the mesh blog. I sort of liked it, so I thought I'd add it here, too:

Lots of talk today about whether money can be made from blogging, with the WSJ publishing a story on it (just the type of story to get the often-inward-looking blogosphere fired into a navel gazing frenzy. But I digress :-)).

I guess it sort of depends on who and how you ask, right? I mean, if you were to ask many of the folks coming to speak at mesh, who happen to blog, whether "blogging makes money" many of them would likely say "Not directly, but indirectly? You better believe it."

I mean, think of the untold millions spent on traditional advertising and PR to create just the type of profile and voice that some people have built for themselves and their businesses via blogging and social media. How can you tally the value of creating your own soapbox? In traditional media, I guess overall marketing efficiency metrics are viewed as the most important gauge of the effectveness of spend, but can one really say, categorically, that traditional PR "makes money"? It's tough. But when put in that context? Wow, blogging "makes money" in spades.

Does it do so directly? Not often. Just like only PR practicitioners, by a tight definition, are the only ones who directly "make money" from PR. But indirectly? Bloggers, their organizations and PR firms Clients, without question.

That's the way to look at it, I think.

Dave Winer comments here, mesh speaker Paul Kedrosky here, and mesh speaker Scott Karp here. Mark thinks aloud here, Mathew has some great points here.

Certainly food for discussion in the marketing and PR streams at mesh.

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View Article  fifteen minutes of fame at mesh

Just blogged about this cool thing we are doing at mesh. Each day, we will have three people take to the stage for five minutes each, to talk about the cool thing they are doing, pitch for VC money - whatever. All the details here.

Mathew blogs it here, Mike here, Mark here.

You don't want to miss this. If you haven't done so, register today.

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View Article  more mesh moves

I just blogged about us selecting The Delta Chelsea as Host Hotel for mesh. Renovated rooms, WiFi available, great location near MaRS. All details here. Mathew blogs it here and Mark here. Let's mesh...

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View Article  Finally time

So they tell me I should blog, so here I am. Blogging, on my own - not-yet-perfect - blog. Let's see what becomes of it.

mesh Canada's Web Conference

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