I'm on with Leo and Amber doing "Inside the Net" tonight. It was great. Thanks, you two.
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Wednesday, May 17
post-mesh wrap-up, take one
by
Stuart MacDonald
on Wed 17 May 2006 07:45 PM EDT
I think that the key take away for me is in those four words inside the logo up there. When we sat down and came up with the idea for this thing, and then went through the whole process of deciding what we wanted to "be," those four words best summed it up: mesh, connect, share and inspire. Help shine a light towards the future, and begin to create a platform to showcase the best ideas.And here in Canada, Toronto specifically. Take a look at that logo and let the words rattle around inside you a bit. Then, imagine what an event represented by that would look like. Got that picture? Well, I think if you were there on Monday and Tuesday of this week, you'd say that's what we did. It feels damn good. Tags: mesh06 Monday, May 15
Alexandra says thanks
by
Stuart MacDonald
on Mon 15 May 2006 07:21 PM EDT
Posting via 'berry, but just had a Queen's student, Alexandra Skey, say "thanks" for the fact that we did a student deal. She is having a wonderful time and getting a lot out of it.
That really means a lot. Maybe next time, we can offer more student tix (heyyyyy, sponsors :-)). Sunday, May 14
Yes, darnit, mesh is really sold out
by
Stuart MacDonald
on Sun 14 May 2006 06:53 PM EDT
Thanks for your continued interest in snagging a ducat, but we are really, really done. No spots remain, no tickets at the door, no, uh, nothing. Thanks to all for your incredible support. See those of you who are registered tomorrow. Tags: mesh06tags, web2.0, conference, toronto Friday, May 12
mesh is sold out
by
Stuart MacDonald
on Fri 12 May 2006 04:11 PM EDT
We are done, as of a few minutes ago. Thanks to all - sponsors, speakers, suppliers and participants.
Thursday, May 11
mesh News You Can Use
by
Stuart MacDonald
on Thu 11 May 2006 10:42 AM EDT
The old "book early to avoid disappointment" adage actually applies here. It's selling very quickly, with just a handful of spots remaining - don't miss out. Tags: mesh06tags, web2.0, conference, toronto Thursday, May 4
mesh 15 Minutes of Fame: The Winners
by
Stuart MacDonald
on Thu 04 May 2006 08:51 AM EDT
We received many, many great submissions, which made for a difficult decision. Yet decide we did. Here are 6 great ideas, each different, yet each representing its own unique potential. Each Canadian, each hopeful, each - we think - worth watching.
They are all great - in fact, all the submissions were. But I want to talk about Gary King. As I wrote on the mesh blog:
"Gary is our Special Case winner. A high school student doing some neat things online, Gary turned our communal heads with pure tenacity in getting us to sell him an already-sold-out mesh Student's ticket. Yes, we got many, MANY requests for these once they went, but Gary approached The Ask with military precision and a No-is-Not-an-Option attitude that had we mesh-ies talking about (our nickname) Gary the Kid. We all ended up saying that we wanted to meet this guy. So, for pure Eye on the Prize go-get-'em-ness - which bodes very well for his future - Gary gets our final 15 Minutes slot." You know how once in a rare while somebody just makes an impression? Well, Gary did that to us. He got us talking, he got us interested. He made an impression, and a good one. We Canadians don't often "get in there". Maybe on the ice, in the corners, a bit. But we tend to be fairly reserved and not nearly as assertive as, say, our neighbours to the South. Personally, I think that's a shame, because some of what we have to share never gets known because our own approach lets it get drowned out. To me, Gary's tenacity and single-mindedness, in a person as young as he is, is a great example we can all learn from. Congrats, Gary, and all the 15MOF winners. Update: Mathew says his bit here, Rob here. Mark adds his bit. Oh, here's Mike's. Still not signed up for mesh? Register today. Tags: mesh06tags, web2.0, conference, 15minutesoffame Tuesday, May 2
Who's in charge around here? Marketing 2.0
by
Stuart MacDonald
on Tue 02 May 2006 09:08 AM EDT
For the past 50 or more years, advertising has been based on one basic concept: yelling at people via the television, works. You could get enough of them in one place, nice and passive, and if you delivered the right message enough times you could create awareness. From that (and I simplify) awareness led to trial, trial led to preference, preference led to loyalty. At the heart of this process were the assumptions that (a) you could get enough people in one place to allow for scale and (b) the message was for the marketer to control. Fast forward to 2006, and that past starts to feel like a trip to Never-never Land. Companies are spending 50% or more of their ad dollars on things like paid search, the money that's left is being cast across extremely fragmented markets, PVRs and Tivo are at long last making commercial-skipping "Me TV" a reality in a way that VCRs never really did. Clearly, for marketers with a job to do and agencies and networks who would like to keep their jobs, this is a challenge of the first order. So what is the answer? As we sit here today, I don't think anybody knows. People talk about micro-tactics and multiple small efforts, but how does that work when you need to reach tens-of-millions of people? This is not clear. You hear about "conversations" being important, but how do you control your message in that environment? Feels to me that you just don't. And on top of that, you have an agency and broadcast community that seems to want to wish these changes away and keep doing what they have always done. I've seen *that* movie: travel industry in around 1998, anyone? At mesh we are tackling these topics with some of the smartest people in the field, and today Mathew, Rob, Mark are joining the discussion, too. I have a bit of a different take on the mesh blog, and Mike has a good post about how we are putting these principles to work promoting the conference. If you care about this topic, you can't afford not to be at mesh. Register today. Tags: marketing, media, mesh06tags, web2.0 |
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I'm still both tired and buzzed from mesh, but I wanted to put some cogent thoughts out there, while they're still fresh, before coming with a bigger, deeper thing.