Just happened across this:

"TripAdvisor also recently announced the acquisition of smartertravel.com, bookingbuddy.com; SeatGuru.com; TravelPod.com; and Travel-Library.com. TripAdvisor also recently announced the acquisition of smartertravel.com, bookingbuddy.com; SeatGuru.com; TravelPod.com; and Travel-Library.com"

Wow. They're buying everybody that could control consideration and reach at the very early stages of travel planning. Not a bad idea, as long as you don't prostitute yourself (as TripAdvisor itself has done, in my opinion). Keeps the cost of reach down in the long haul, and keeps them from being meaningful sources for suppliers.

Neat to see TravelPod in there - they are an Ottawa-area based travel blog roll-up site.