I took the car today for the first time in a long time, and ended up driving westbound on the Gardiner. Big news! Looks like Travelocity.ca has changed their mega-billboard down there. And now? It's almost legible! You can almost make out the name, barely read the scrolling text, and marvel at that stupid frickin' gnome there, bigger than life. Stupid, stupid, awful, supremely-poorly-testing, ugly, obnoxious gnome.
At the exact same time I am passed by one of the gorgeous Expedia.ca buses, in all it's completely perfect, screaming yellow, crisp, clear, made-in-Canada, right-in-context, plane-and-globe branding glory.
It was one of those moments when you just sorta "get" why, in Canada, Expedia won and Travelocity lost. And soooo badly, to boot. With due respect to Sam, Michelle, and the rest of the Sabre crew in Dallas, they just pooched it royally up here. It was theirs to lose, and they did.
And yeah, I'm biased. Proud of it. But that doesn't mean I'm wrong.
Technorati tags: travelocity, expedia, online travel, travel, gnome
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